We believe people can create better solutions by working together.
By integrating diverse viewpoints and expertise, people build trust and begin to understand things in a way that more is possible. Ideas can flourish and new solutions can be created. The common problem is that collaboration is hard work. Without a structured process and guide, we believe it’s too easy to get off track and fail to accomplish anything together.
We believe employee engagement is crucial for organizational success. People are the most important asset of any company. Unlocking their potential and their expertise will energize your teams, increase their commitment, and lead to the best solutions.
We believe getting started is more important than being right. With a bias towards action, teams can make progress by using a learning method of prototyping and testing, implementing solutions that lead to incremental improvement and build momentum and commitment of group members.
We believe learning by doing is essential for organizations to grow and thrive. Modifying behavior to reflect new knowledge and insights is a superpower that will accelerate long-term growth.
We believe most challenges have underlying systems issues. Identifying and addressing an issue’s root cause will profoundly affect the outcome. Starting downstream will positively impact upstream.
We believe with the right tools and processes, people can work and thrive together. Silos, organizational boundaries, and power structures prevent teams from working together effectively. Using methodologies that help people focus on the real issues and create shared purpose will lead to meaningful outcomes.
We believe meaning and purpose can drive organizational outcomes. Employees are happier, more committed, and ready to contribute when they feel a sense of meaning and purpose with their work.
Gensyn Design was founded by Jennifer Hunter and Jason Barnes in 2019. While working collaboratively at Purdue University Fort Wayne, we were exposed to the frequent indecision, frustrations, and lack of action and direction plaguing very successful companies. As facilitators and educators, we identified our passion for creating learning organizations, those that can work together and make effective decisions.
As Gensyn Design, we offer facilitation of team design and problem-solving to organizations that are ready to change. We developed several different offerings to meet a wide range of needs, from short two-hour decision-making sessions to week-long design sprints. All our offerings focus on unlocking the expertise of the team members in a way that is collaborative and empathetic. We also incorporate our subject matter knowledge and experience in team building, organizational leadership, engineering, and Lean Six-Sigma wherever it is needed. The goal of our services is to achieve actionable consensus among teams, which works toward building a culture of agile learning within the organization.
To continue our lifelong journey as educators, we also offer coaching and training of design thinking and our service methods, allowing companies a sustainable way to continue growing on their own.
Jennifer started Gensyn Design by finding a home for her passion in the Women’s Entrepreneurial Opportunity Center. She has been focused on improving organizational outcomes, cultures, and leadership for over two decades. As a practitioner and facilitator of design thinking and Strategic Doing™, Jennifer thrives on creating intentional and collaborative experiences for diverse groups of people to solve their biggest challenges. Jennifer has taught classes on leadership, facilitation, and problem solving and provided professional training on a variety of employee-focused subjects. In addition to Human-Centered Design instruction at the LUMA Institute, Jennifer earned her M.S. from Michigan State University and a Black Belt in Six Sigma from Purdue University.
Jason helped to create Gensyn Design and bring a shared passion for design thinking into a joint venture. He has been a systems thinker for almost 20 years and has been engaging organizations to foster a mindset of learning and continuous improvement for nearly a decade. Jason teaches classes on engineering design and statistical methods and he likes the challenge of making complex subjects relatable and engaging. Also trained in Human-Centered Design instruction at the LUMA Institute, Jason earned his M.S. in Electrical Engineering from Purdue University and his M.S. in Mathematics from Purdue Fort Wayne.
John is an intrapreneur, program leader, and consultant that has led and supported innovation projects where the goals are ambitious, the challenges are complex, and resources are extremely limited. His projects have ranged from leadership, to strategy, product and service design, complex collaboration, and organizational design in both public and private sectors, for large and small organizations alike. Most of all, John believes that we achieve extraordinary results through the power of authentic connection and loves to resolve challenges by building shared purpose and trust and leading with intention.